Mapp Digital debuts, focusing on messaging optimization

A new digital marketing technology company made its debut this week, and it’s among the largest independent digital marketing companies out there.

Mapp Digital was unveiled at the Dmexco 2016 event in Cologne, Germany, and the company was created by combining BlueHornet Networks and the digital marketing-related applications business purchased from Teradata Corporation in July.

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Mapp Digital will focus on optimizing messaging across email, social, mobile push and web marketing while leveraging its underlying internal data management platform.

"Mapp is about helping marketers define a meaningful and quantifiable destination and a clear path to get there. We want to help our customers reach their goals by providing the most design-driven technology, built for marketers, and supported by our global team of passionate, in-house experts," Mapp Digital CEO Michael Biwer said in a statement. "We're already working on plans to unify our technology into a comprehensive customer engagement platform that will enable our B2B and B2C clients to get to know their customers better over time, from their first contact to loyalty program participation. Mapp is also pushing forward in developing new marketing functionality that marketers demand – such as predictive analytics and strategic reporting.”

The company's global headquarters is located in San Diego, with European operations based in Munich and additional R&D and sales/customer support centers in ParisLondonManila, PhilippinesMilanMadridAmsterdam; Eindhoven, Netherlands; Copenhagen, DenmarkTel Aviv, Israel; Krakow, PolandSan Francisco and Raleigh, North Carolina. 

The company supports more than 3,000 customers across a broad range of industries, including Puma, PepsiCo, KFC, PacSun, Thomas Cook, Deutsche Telekom, Bon Prix, Cnet, Xerox, TUIfly, Lloyds Banking Group, TSB Bank and Deutsche Bank.

"Mapp is dedicated to delivering the latest purpose-driven technology via user interfaces that make the hard things simple," Mapp SVP of strategy Thomas Goldstein said in a statement. "Our success hinges on making it possible for our customers to not get stuck in the weeds and focus on what really matters."