Lyris introduces email tools with the aim of boosting deliverability rates

Email marketing provider Lyris rolled out Priority Send, which is designed to help enterprise marketers reach their most engaged customers.

Priority send, which is a part of the cloud-based Lyris HQ digital marketing app, uses an advanced scoring algorithm to send messages to a company's most engaged subscribers first, the company said.

"By doing so, Lyris Priority Send generates early campaign interactions that yield high engagement, confirming to ISPs and other monitoring services that a sender is providing customer value," the release said. "This reduces the risk of ISP rate limits and strengthens inbox placement for the entire campaign, driving increased open rates and conversions."

Lyris Priority Send is available only to Lyris Delivery View service customers.

Lyris also launched its Advanced Delivery Management Console, which enables B2B marketers to preview messages across more than 30 different clients and mobile devices, examine specific words and phrases that trigger spam filters, check for blacklisting and review inbox placement of past campaigns.

"We are continuously developing new ways to analyze subscriber interactions and manage sender reputation to maximize inbox placement and deliver on the incredible revenue potential of email marketing," said Evan Burke, global head of deliverability at Lyris. "These new capabilities combined with our Delivery View consulting services represent the most comprehensive deliverability optimization offering available to marketers today."

For more:
-See this Lyris press release

Related articles:
7 things you're doing wrong in your mobile email campaign
5 ways to make sure your email will work before you send it
5 ways to update your mobile email campaign
Yesmail Interactive: Almost half of B2B emails opened on a mobile device
Experian: Personalized emails more effective