It's no secret that technology is powering modern B2B marketing organizations and providing them with the tools needed to reach more targeted audiences with personalized messaging than has been possible in the past. So when the opportunity arises to take a peek at what's under the hood of a successful marketing machine, we can't resist.
TrackMaven community manager Rebecca Lee White recently gave G2 Crowd a rundown of the software that's making magic for her team, from content creation tools to measurement solutions.
"The right combination of tools and technology can give your company a competitive advantage. It is increasingly important to understand the new and improved tools to help you win customers as marketing technology advances," White told G2 Crowd. "It's also just as important to reevaluate your marketing tech stack to ensure that you are using the best mix of tools to achieve your marketing goals."
Collaboration is key within successful marketing teams, and tech solutions can be invaluable when trying to keep everyone on the same page.
"We use Slack for interoffice messaging and office announcements, and Dropbox to share and store files," White told G2 Crowd. "We use Google Drives to collaborate on spreadsheets and documents, and Trello to coordinate design requests for our major marketing programs."
For content creation, the TrackMaven team is using WordPress for its website and blog CMS, and Yoast SEO and Google AdWords to boost keyword targeting and search engine optimization performance.
"For on-page A/B testing of different messaging, designs and calls-to-action, we use Optimizely," White told G2Crowd. "We also have a presence on Medium, which serves as another host for our content."
TrackMaven leverages Marketo, Salesforce and Clearbit for demand generation and lead nurturing campaigns, and utilizes outreach tools including Buzzstream, Rapportive and Streak. White also uses TrackMaven's own marketing analytics platform religiously.
"We use it for content ideation, competitive intelligence, shaping our message, marketing attribution, and for benchmarking the impact of our marketing against industry competitors and historical performance," White told G2 Crowd.
- read the complete article from G2 Crowd