Promotions and loyalty solutions developer HelloWorld unveiled a new product that couples two app engagements into one product: promotions and push messaging.
Known as App Engagement SDK (Software Development Kit), the solution allows consumer product, hospitality, quick service restaurants and retailer marketers to engage with consumers via their app and then keep them with engaging content. App Engagement SDK offers mobile chance-based promotions such as sweepstakes, games and contests within the brand's native app but only requires one app update.
The new platform will allow digital engagement promotions to deployed via the app and across all channels including the brand's website, stores and social networks.
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A brand integrates the Promotion and Push SDK libraries and can configure them to fit the brand's style. Then the app team pushes a single update through the App Store and Android Marketplace. The SDK then automatically detects promotion starts and stop dates and displays only live campaigns. In addition, multiple digital promotions can run concurrently through simple configuration choices.
"Active engagement is critical to cutting through clutter and keeping users engaged with a brand's app, a feat that has been challenging up until now," said Russell Zack, senior VP of product and strategy at HelloWorld. "HelloWorld's App Engagement SDK gives app users new and exciting content while motivating the specific behaviors a marketer wants to drive."
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