The "State of the Connected Customer" looked at B2B and B2C customer expectations as the result of mobile and found that buyers are increasingly…

In a recent study, 83 percent of brand marketers said connecting with wider culture is important, and 71 percent said they seek to contribute to culture.

More than two-thirds of consumers prefer brands to communicate with them via email rather than social media channels.

According to a survey released by Magisto, millennial leaders at small and medium-sized businesses spend 58 percent of their marketing budget on digital media.

In order to really drive ROI from video marketing campaigns, brands need to embrace a one-to-one model.

Influencer marketing is growing in popularity, going from trendy to the norm, according to Shane Barker, digital strategist at Shane Barker Consulting.

A majority of B2B marketers report that their organization's content marketing is much more or somewhat more successful compared to a year ago.

Video marketing tech specialist Vidyard has a new offering that makes it easier for organizations to publish and track performance for their own video messages.

Strategy & Tactics