B2B marketers are striving to target customers and create more compelling content, versus focusing on the customer experience, according to new research.
In a recent study, 83 percent of brand marketers said connecting with wider culture is important, and 71 percent said they seek to contribute to culture.
While marketers get to know their buyers and purchasing behaviors, many don't fully understand the emotional motivation behind the initial purchase.
More than two-thirds of consumers prefer brands to communicate with them via email rather than social media channels.
People-based marketing is a must for most marketers in 2016, however, few agencies are able to recognize and engage consumers on every channel and device.
According to a survey released by Magisto, millennial leaders at small and medium-sized businesses spend 58 percent of their marketing budget on digital media.
Influencer marketing is growing in popularity, going from trendy to the norm, according to Shane Barker, digital strategist at Shane Barker Consulting.
In order to really drive ROI from video marketing campaigns, brands need to embrace a one-to-one model.
A majority of B2B marketers report that their organization's content marketing is much more or somewhat more successful compared to a year ago.
For small businesses, marketing has just as important a role as sales when it comes to driving revenue, according to a new study.