The "State of the Connected Customer" looked at B2B and B2C customer expectations as the result of mobile and found that buyers are increasingly…

In a recent study, 83 percent of brand marketers said connecting with wider culture is important, and 71 percent said they seek to contribute to culture.

While marketers get to know their buyers and purchasing behaviors, many don't fully understand the emotional motivation behind the initial purchase.

According to a survey released by Magisto, millennial leaders at small and medium-sized businesses spend 58 percent of their marketing budget on digital media.

In order to really drive ROI from video marketing campaigns, brands need to embrace a one-to-one model.

Influencer marketing is growing in popularity, going from trendy to the norm, according to Shane Barker, digital strategist at Shane Barker Consulting.

A majority of B2B marketers report that their organization's content marketing is much more or somewhat more successful compared to a year ago.

As B2B buyers become more empowered with the ability to vet and research solutions on their own, marketing organizations have had to evolve in order to keep up.

Strategy & Tactics