Companies in 2016 are producing more content than ever, but that does not mean the content is having a greater impact on consumers.
In a recent study, 83 percent of brand marketers said connecting with wider culture is important, and 71 percent said they seek to contribute to culture.
More than two-thirds of consumers prefer brands to communicate with them via email rather than social media channels.
While marketers get to know their buyers and purchasing behaviors, many don't fully understand the emotional motivation behind the initial purchase.
According to a survey released by Magisto, millennial leaders at small and medium-sized businesses spend 58 percent of their marketing budget on digital media.
People-based marketing is a must for most marketers in 2016, however, few agencies are able to recognize and engage consumers on every channel and device.
Influencer marketing is growing in popularity, going from trendy to the norm, according to Shane Barker, digital strategist at Shane Barker Consulting.
In order to really drive ROI from video marketing campaigns, brands need to embrace a one-to-one model.
A majority of B2B marketers report that their organization's content marketing is much more or somewhat more successful compared to a year ago.
As B2B buyers become more empowered with the ability to vet and research solutions on their own, marketing organizations have had to evolve in order to keep up.