Gail Moody-Byrd's role at SAP is to integrate digital marketing strategies into the marketing programs for SAP's 10 priority businesses and deliver data-driven actionable insights. She was named one of the Top 25 Digital Marketers of 2013 by BtoB magazine. Prior to SAP, Moody-Byrd was director of enterprise marketing at Palm Inc. Before that, she held a number of brand marketing and strategic consulting roles with Levi Strauss &Co., McKinsey & Co. and more. She earned an MBA from Harvard Business School and a B.A. in Economics from Spelman College.
Moody-Byrd is on the Board of Directors of African Library Project, a nonprofit that has started nearly 1,500 small libraries in Africa with book donations from the U.S. You can follow Gail on Twitter @gailmoody.
What is your proudest work achievement in the past year?
The work I am most proud of is building an internal team of high-performing digital consultants to advise our marketing staff on how best to leverage social strategies to drive results. It required leadership and problem solving of the highest order—understanding our internal customer's needs, building a process to serve them, assembling a team with the right mix of skills, ensuring the team is equipped with knowledge on social media, content marketing and data-driven program optimization to be successful.
What do you like most about your job?
I get excited about isolating the data-driven insights from program results, then finding effective ways to communicate the insights and recommendations. When I do this well, my job of being a change agent becomes easier. Colleagues see the logic in the recommendations and are more likely to embrace new behaviors.
How can more women be successful in the B2B marketing industry?
To me, there are two key things that women can uniquely leverage today: our strengths as communicators and empathetic managers to drive online relationships. These characteristics are crucial to succeed in today's people-to-people marketing environment. Also develop a reputation as an effective speaker. There is always a need for more female speakers at industry events and conferences.
What's your best piece of advice to women in B2B marketing?
Build a reputation by being prolific online—be deliberate about it. Find something you are good at and build a reputation around it. Let people get to know you as a person, too—a fan of your favorite team, a mom, a musician—whatever is uniquely you!