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Powering Exceptional Designs: The Fashion Institute

of Design & Merchandising Digital Experience


DATE: September 25, 2014 | TIME: 11am ET / 8am PT | DURATION: 1 hour


FIDM/Fashion Institute of Design & Merchandising is a private college for specialized professional education, accredited by WASC Sr. Colleges and Universities and NASAD, granting Associate of Arts, Bachelor of Science in Business Management, and Bachelor of Arts in Professional Studies degrees. FIDM has graduated more than 60,000 students, preparing them for careers in Fashion, Graphics, Interior Design and Entertainment. FIDM is the home of several television series including Lifetime's "Project Runway: Under the Gunn", starring Tim Gunn.

Join our live web event to learn how FIDM constantly reinvents the way they communicate with students, and empowers staff to easily provide dynamic, relevant, consistent content across any digital channel. FIDM CIO, Roxanne Reynolds-Lair, will highlight how they use IBM Digital Experience software to integrate student-faculty-staff communications across multiple devices, and provide flexible content management and rich social capabilities.



Roxanne Reynolds-Lair — CIO, FIDM/Fashion Institute of Design & Merchandising


Anthony Fiorot — Worldwide Portal & Digital Software Solutions Sales Leader, IBM Software Group

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