Lytics unveils Personalization offering for marketers

Personalization tech specialist Lytics has launched a new web-based solution aimed at providing nontechnical marketers the ability to tailor websites to an individual visitor based on their preferences and interests.

Lytics Personalization is powered by Lytics' Customer Data Platform, which leverages machine learning and data science to build consumer profiles. The solution gives marketers (even those who may not be so technically savvy) the ability to create custom messages for website visitors based on their behavior, and whether they are new to the site or return visitors.

Lytics client Getty Images has been using Lytics Personalization to promote a new Google Chrome browser plug-in to select visitors to its website, and has come away impressed.

"Lytics' new Personalization product allows us to target a subset of our site visitors with a new Google Chrome browser plug-in that shows off our beautiful images," Jason Widup, senior director of demand generation and marketing operations of Getty Images, said in a statement. "Upon using Lytics Personalization software to drive traffic to the plug-in, we saw a five-times increase in daily downloads."

Lytics Personalization publishes messages in common formats such as modal windows, gates, slide-outs, bars and sticky bars, and supports A/B testing and reporting to measure campaign performance.

"In addition to the easy-to-use campaign builder, more technical staff such as web developers can use the Lytics Pathfora software development kit to further customize the campaign's features and look and feel," according to a company statement. "Companies seeking more in-line personalization on their sites, or native-looking content, can integrate their websites' content management systems with the Lytics application programming interface (API)."

Tech solutions that automate the process of website personalization can save lots of effort on the back end, so marketers looking to connect with online visitors may want to look into this type of technology.

For more:
- read the company statement announcing the launch