Swrve updates for more personalized mobile engagement

Mobile marketing cloud solution Swrve has introduced updates to its Conversations platform tailored for mobile audiences. With these updates, mobile marketers can create messages with rich communication in real time, such as photos, videos, surveys, promotions and announcements.

Just in time for the holidays, Swrve is offering customers a way to better personalize interactions with consumers. Thus far, companies using Swrve's Conversations have reported higher engagement, retention and conversion rates. On average, customers reported a 200 to 300 percent increase in engagement.

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“To capture mobile moments, marketers have to interact with consumers in ways that are relevant and engaging,” said Christopher Dean, CEO of Swrve. “Dynamic, rich media delivered at the right mobile moment elicits user engagement and helps brands stand out and win customer loyalty, even at a time of year when their tolerance for marketing is being tested. Smartphone users expect an enjoyable experience, and Conversations helps companies understand and deliver them.”

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Other key product features include the ability for companies to create personalized messages for customers that are delivered in real time and clients can measure responses.

Easier user training is offered through a variety of media options, including explanatory video tutorials.

The platform also supplies a board selection of survey templates that extract customer's thoughts and opinions. Pre-defined templates make it easy to get permission from users for push notifications, access to contacts, camera or photos, or ability to use location services.