New app connects Oracle Eloqua and Avention’s OneSource

Business insights tech specialist Avention has unveiled a new application that connects its OneSource platform directly with Oracle Eloqua, powering Oracle Marketing Cloud applications with B2B account insights and predictive indicators from OneSource.

The connector app is now available on the Oracle Cloud Marketplace and supports list imports from the OneSource platform into Oracle Eloqua, giving users the ability to provide sales teams with better-qualified leads through campaign targeting.

RELATED: Avention enhances OneSource platform with ABM capabilities

The OneSource connector for Oracle Eloqua also gives marketers tools for account-based marketing tactics by aligning sales and marketing around the same account and contact data, according to Avention.

“Our customers are finding that marketing and sales teams need to align their data more than ever to achieve account-based marketing success,” Avention CEO Steve Pogorzelski said in a statement. “The Oracle Marketing Cloud connector will offer our mutual customers the strength of the combined applications to help grow their businesses and achieve ROI from their ABM campaigns.”

Avention’s OneSource connector for Oracle Eloqua also gives marketers the option of leveraging web form enrichment, making web form submissions quicker with the latest data from Avention’s Global Content Live Database and improving lead insights.

Earlier this summer, Avention upgraded its OneSource platform with new dashboards aimed at improving sales and marketing effectiveness and efficiency in an effort to help users find the customer and prospect data and insights they need faster.

RELATED: Account-based tactics need strong data foundation

Those upgrades made it easier for users to access deeper information for prospecting and account-based management strategies. The upgraded features included a new interface, where real-time company and contact insights and predictive indicators are immediately visible and accessible to end users, making it easier for sales and marketing teams to gain a detailed understanding of their target accounts.