The DMA has released a new cross-device RFI template it believes will help marketers, advertisers, agencies and publishers better identify users across devices.

Mobile engagement platform Localytics has upgraded campaign reporting tools to make it easier to see how campaigns drive changes in app performance.

Mobile and cross-device demand side platform Adelphic and mobile app audience data provider PushSpring have announced a new partnership.

Content marketing is connecting brands and customers in a more organic way than traditional advertising, but marketers need to mix it up to remain relevant.

Smartphone apps now account for more than half of the time Americans spend online, speaking to the mobile shift that has been informing marketing strategies.…

Mobile devices have made steady gains over desktop in terms of device share over the past year, giving even more fuel to mobile-first marketing strategies.

B2C branded mobile apps have established a major foothold on the devices of consumers, but B2B marketers shouldn’t feel left out—there are ways B2B marketers…

To improve user experience and decrease site abandonment, Facebook has enabled prefetching and is urging advertisers to improve mobile site performance.