Cross-channel marketing attribution software provider Visual IQ has acquired Refined Labs, a German attribution and customer journey analytics provider.
U.S. marketers' spend on paid search continued its downward trend, 4 percent year-over-year, in the third quarter, according to IgnitionOne.
The Association of National Advertisers (ANA) unveiled a new initiative asking CMOs to create a unified leadership effort to transform the marketing industry.
Marketing execs know it’s tough to find qualified candidates when hiring to fill positions, and data from a new study backs that thinking up.
The top marketing professionals on FierceCMO’s annual list are on the cutting edge of the evolving B2B marketing landscape.
Call intelligence tech specialist Invoca has named Salesforce Marketing Cloud veteran Gregg Johnson as its new CEO.
The Association of National Advertisers has announced a new think tank initiative creating a unified voice for the advancement of multicultural marketing.
Bloomberg Media is launching a B2B marketing services group, in an effort to provide clients with more agency-like offerings.
FierceCMO recently sat down with Adobe Analytics senior director of product marketing Jeff Allen to find out how marketing teams can become more data-savvy.
E-commerce, CMS and digital marketing software company Episerver has acquired omnichannel campaign management and email marketing solutions provider Optivo.