Analytics platform PlaceIQ announced that it has received a strategic investment from Alibaba Group to scale its operations to meet accelerating market demand.
Salesfusion has launched a new managed service program that augments its client's marketing efforts by acting as an extension of their team.
Leadspace recently announced some new offerings that will give B2B marketers new AI tools within Salesforce.
Marketers rely on tech to navigate the complex space of data and analytics. Most believe analytics is key to their organizations, but challenges remain.
FierceCMO recently sat down with Adobe Analytics senior director of product marketing Jeff Allen to find out how marketing teams can become more data-savvy.
Marketers have more data at their fingertips than ever, but is all that data too much to deal with? A new study shows many believe that data is overwhelming.
Customer retention automation platform Optimove has announced a new CRM solution to automate analysis and interpretation of customer marketing campaigns.
Salesforce announced that it has agreed to buy data management platform Krux for $700 million in a move that will help it compete in the data management space.
This new offering gives users access to a developer portal and pre-built connectors with Adobe Analytics, Oracle Sales Cloud, Marketo, Salesforce and Tableau.
A new report shows that network effects, in which the value of a product or service increases with each new user, can improve B2B data accuracy over 95 percent.