The feature allows sales teams to read a potential consumer's digital body language before engaging so that the conversation can be tailored and most…
In a recent study, 83 percent of brand marketers said connecting with wider culture is important, and 71 percent said they seek to contribute to culture.
While marketers get to know their buyers and purchasing behaviors, many don't fully understand the emotional motivation behind the initial purchase.
Cross-channel marketing attribution software provider Visual IQ has acquired Refined Labs, a German attribution and customer journey analytics provider.
Criteo Predictive Search uses machine learning to improve results from Google Shopping through predictive optimization across marketing campaigns.
More than two-thirds of consumers prefer brands to communicate with them via email rather than social media channels.
Global content intelligence platform Conductor announced the launch of a new tool that offers a live feed of personalized recommendations for digital marketers.
People-based marketing is a must for most marketers in 2016, however, few agencies are able to recognize and engage consumers on every channel and device.
The Association of National Advertisers (ANA) unveiled a new initiative asking CMOs to create a unified leadership effort to transform the marketing industry.
Adobe Analytics has released new capabilities for its Analysis Workspace platform to enhance how users deliver, discover and visualize data insights.