Retailers and brands are not necessarily seeing eye-to-eye on their marketing strategies, according to a new report from Netsertive and the CMO Council.
Digital advertising revenues in the U.S. have reached an all-time high in the first half of 2016, increasing 19 percent over last year's record $27.5…
Internet providers will soon have to ask permission to provide marketers with consumers' data, according to a recent FCC ruling.
Promotions and loyalty solutions developer HelloWorld unveiled a new product that couples two app engagements into one product: promotions and push messaging.
Companies in 2016 are producing more content than ever, but that does not mean the content is having a greater impact on consumers.
B2B marketers are striving to target customers and create more compelling content, versus focusing on the customer experience, according to new research.
The "State of the Connected Customer" looked at B2B and B2C customer expectations as the result of mobile and found that buyers are increasingly…
In a recent study, 83 percent of brand marketers said connecting with wider culture is important, and 71 percent said they seek to contribute to culture.
Zendesk has launched new products that create more personal connections between customers and organizations through customer intelligence and deeper analytics.
According to a Rakuten Marketing Insights Report, marketers relying solely on third-party analytics platforms are not realizing all earned Facebook revenue.