General Electric has always had big ideas, whether it was producing the first U.S jet engine in the early 40s or making talking trains a reality today. But cooking them up in a lab is one thing, taking them from topics of conversation for people in lab coats to people in blue jeans is quite another.
While technology company Lenovo is known primarily for its consumer laptops, it also has a thriving B2B business. The company markets its desktops and laptops, servers and services to SMBs, large enterprises, as well as to industries such as healthcare, government, military and higher education.
EMC's Jonathan Martin: Video is a great vehicle for communicating your messages to different audiences
Jonathan Martin, CMO at data storage and cloud computing company EMC is having tremendous success in reaching CIOs with stunt videos. He sat down with FierceCMO to discuss how B2B marketers can leverage viral video effectively.
Glenn Gow is the CEO of a well-known marketing firm, Crimson Marketing, headquartered in Silicon Valley. So how does this Harvard MBA alum find the focus and determination to drive change? By meditating and taking care of himself.
Google began to roll out a search algorithm update that favors mobile-friendly sites this week, and the sky did not fall.
Search platforms monitoring the impact of Mobilegeddon reported little impact on results. Moz saw the number of search results bearing a 'mobile-friendly' tag rise to 72.3 percent of total first page results, up from a pre-launch low of 66.3 percent. "No sites are reporting major hits yet," Peter Meyers wrote in a blog post.
The rise of social media has had a profound impact on the way marketers of all stripes go about their trade, and it's done more than just add one more channel to the arsenal. The pace of communication that social networks have brought to the game means marketers have to be much faster on their feet, and some are still scrambling to catch up.
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Small- and mid-sized companies now can afford many of the bells and whistles that have driven enterprise-level email marketing programs, according to researchers at VentureBeat. The trick now is to find the platform that is the right fit.
Marketing platform providers Vidyard and SnapApp have entered a partnership that allows B2B marketers to integrate interactive tools such as quizzes, calculators and contests directly into video content. The embedded tools provide trackable, measureable opportunities for audience interaction at a time when marketers are boosting their spending on video.
Mozilla has unveiled its "Suggested Tiles" ad platform, which enables marketers to serve targeted ads to Firefox users.
The U.S. Postal Service launched an integrated marketing campaign today called "Watch Us Deliver," designed to promote Priority Mail.
Madison Logic, a provider of B2B marketing services, has launched an account-based marketing suite.