New York—How the IT department is structured and aligned within an organization affects strategy and customer-centricity more than anything else, said Eduardo Conrado, senior VP for marketing and IT at Motorola Solutions, during his keynote address on Monday at the Ad Age and BtoB Marketing+Technology Summit. The half-day event was held as part of Internet Week New York.
As customer relations becomes more of a priority in today's business environment, technology that gives marketers a clearer picture of the customer is shifting the CMO's role in the organization, according to a report from analytics software provider SAS and the Economist Intelligence Unit.
Mozilla announced it is putting controversial plans to block some third-party cookies by default on its Firefox browser on hold. Instead, the company is giving users the ability to activate the function by choice.
Yahoo has agreed to buy microblogging platform Tumblr for $1.1 billion in cash, according to a Wall Street Journal report. The acquisition is indeed a feather in the company's cap, which has been looking for ways to generate more ad dollars, while playing catch-up to social publishers offering innovative ad products.
Marketo made a big splash Friday when it entered the market, closing at 78 percent above its opening price of $13 per share.
Digital marketing technology company Silverpop has added Universal Behaviors data tracking to its Engage marketing automation software, enabling B2B marketers to use multiple data sets to create a single view of the customer.
Twitter's acquisition of data startup Lucky Sort could make the social network more attractive to advertisers by giving deeper insights into user tweets and where to place ads. Financial terms of the deal were not disclosed.
Pinterest, working hard to make its platform more mobile-friendly to its users, released a slew of updates for iOS and Android including better search functionality, push notifications and more mention capabilities.
Google+ has never really gained much traction with users. But at the tech giant's annual I/O developer conference this week, Google made announcements of several updates to lure users to its social networking platform.