While technology company Lenovo is known primarily for its consumer laptops, it also has a thriving B2B business. The company markets its desktops and laptops, servers and services to SMBs, large enterprises, as well as to industries such as healthcare, government, military and higher education.
EMC's Jonathan Martin: Video is a great vehicle for communicating your messages to different audiences
Jonathan Martin, CMO at data storage and cloud computing company EMC is having tremendous success in reaching CIOs with stunt videos. He sat down with FierceCMO to discuss how B2B marketers can leverage viral video effectively.
Glenn Gow is the CEO of a well-known marketing firm, Crimson Marketing, headquartered in Silicon Valley. So how does this Harvard MBA alum find the focus and determination to drive change? By meditating and taking care of himself.
As the martech landscape explodes and marketers rely increasingly on technology to help them crunch data to reach customers, having a cooperative CMO-CIO relationship is critical for success.
General Electric has always had big ideas, whether it was producing the first U.S. jet engine in the early 40s or making talking trains a reality today. But while cooking them up in a lab is one thing, taking them from topics of conversation for people in lab coats to people in blue jeans is quite another.
So when GE needed to launch the concept of the "Industrial Internet" several years ago, they required a different kind of creativity to help make a lofty idea mainstream.
Any marketer worth their salt has been banging the mobile drum for a while now. But with Google's countdown to "mobile-geddon" hitting zero this Tuesday, things are about to get a lot more serious for those that don't have their mobile Web house in order.
On April 21, Google will start prioritizing sites that it deems mobile-friendly in its rankings. Considering its dominant positioning against other search engine competitors and the huge traffic payout for being a top search result, that has marketers scrambling to make sure their pages won't be the ones taking a dive.
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Facebook, Google and Yahoo announced new developments in their video advertising platforms as the Interactive Advertising Agency pointed to the rapid growth of the sector.
Google began to roll out a search algorithm update that favors mobile-friendly sites this week, and the sky did not fall.
Business software reviewer G2 Crowd has named Seattle-based Moz the leading organic-search marketing platform. The spring 2015 report ranked nine top performers based both on the quality of crowd sourced feedback and overall market performance in a business environment transformed by content marketing.
Just 28 percent of enterprise B2B marketers think their content marketing is effective, down from 32 percent last year, according to a new study from the Content Marketing Institute.
Facebook reported to investors that almost three-quarters of its advertising revenue in the first quarter was driven by mobile.