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Editor's Corner

  • Does the marketing and advertising industry have a gender-bias problem?

    I got some news in my inbox Monday that stunned me: Just one-third of CMOs are women. I was even more disturbed to find that the number is high when compared to other C-suite roles. But this is not a time for the marketing and advertising industry to rest on its laurels: We can do better.

Report: Yahoo may be in talks to acquire video platform BrightRoll

Brimming with cash it made from the initial public offering of Alibaba Group Holding, Yahoo has signaled that it is set to acquire even more companies. And the next one might be video platform BrightRoll, according to a report in TechCrunch.

Nielsen, Adobe introduce digital content ratings

Nielsen and Adobe have launched a partnership to measure all digital content consumption—including online TV and video—across the Web and apps.

MediaMath to acquire social ad-tech company Upcast

The ad-tech industry continues to get more and more consolidated. MediaMath, which provides a demand-side platform, announced that it has agreed to acquire UK-based social advertising firm Upcast. Financial terms of the deal were not disclosed.

EMarketer: Programmatic spending to surpass $10B this year

In its first-ever U.S. programmatic forecast, eMarketer predicted that U.S. programmatic digital display ad spending will eclipse $10 billion this year, growing 137.1 percent. That spending will represent 45.0 percent of the U.S. digital display advertising market.

BMA to become a unit of ANA on Nov. 30

The Association of National Advertisers and the Business Marketing Association have joined forces. On Nov. 30, the BMA will become a division of the ANA.

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