At this time last year, B2B marketers were woefully behind when it cam to mobile, but recent reports show B2B marketers are catching up. We won't be left behind again. That's why we're looking to the future for this special report.
People have known and trusted Philips for decades, that isn't a problem for the technology company. The problem is that when they think about Philips, most people think of the B2C side of the business.
Atchison Frazer was appointed CMO of B2B tech company KEMP Technologies last November. His challenge has been to help the IT company stand out from its biggest competitors in a mature market. He sat down with FierceCMO's Tequia Burt to talk about his strategy and what other B2B marketers should be concentrating on today.
These days, you can't go to a conference, read a marketing publication or speak with colleagues without hearing about the incredible change going on in the B2B marketing industry. In response, B2B CMOs and their marketing teams are being told that they must adapt or become irrelevant.
Women have come a long way in the marketing and advertising field.
However, while there are more women in positions of power than at any time in history, that proverbial glass ceiling remains unbroken.
But, despite still having that steep hill to climb, women in B2B marketing and advertising continue to shine. These 10 picks for FierceCMO's "2014 Women to Watch" are trailblazers in B2B marketing field and do their jobs with much finesse, acumen and success. They aren't just great women marketers—they're great marketers, period.
The modern CMO is responsible for so much more than marketing. Increasingly, they're tasked with generating revenue and providing input on IT purchasing decisions, but just as importantly their newfound prominence means they are expected to be a public face for their company, especially on the Web.
Twitter marketers may have noticed that they were offered a prompt on the platform to update to the new profile page this week. Rejoice!
Google is rolling out mobile app install ads to Search and YouTube, enabling advertisers to promote apps to users based on data the company already has on file.
Twitter announced it will begin offering mobile native ads via MoPub, the mobile exchange it acquired last September, starting today.