General Electric has always had big ideas, whether it was producing the first U.S jet engine in the early 40s or making talking trains a reality today. But cooking them up in a lab is one thing, taking them from topics of conversation for people in lab coats to people in blue jeans is quite another.
While technology company Lenovo is known primarily for its consumer laptops, it also has a thriving B2B business. The company markets its desktops and laptops, servers and services to SMBs, large enterprises, as well as to industries such as healthcare, government, military and higher education.
EMC's Jonathan Martin: Video is a great vehicle for communicating your messages to different audiences
Jonathan Martin, CMO at data storage and cloud computing company EMC is having tremendous success in reaching CIOs with stunt videos. He sat down with FierceCMO to discuss how B2B marketers can leverage viral video effectively.
Glenn Gow is the CEO of a well-known marketing firm, Crimson Marketing, headquartered in Silicon Valley. So how does this Harvard MBA alum find the focus and determination to drive change? By meditating and taking care of himself.
Social media management platform Hootsuite has introduced a standalone iOS application for its Suggestions feature.
Suggestions enables brands to discover, share and schedule relevant content, the company said. The tool provides social marketers with a curated list of timely articles and blog posts they can share with followers that are catered to their interests and expertise.
B2B decision makers are going about their buying process more efficiently than ever. By the time they get in touch with someone in sales, most of the battle has already been fought. The marketing departments that reach buyers through less direct means are the ones who will win out.
Influencer marketing is no longer any great secret. Brands large and small have begun using their audiences to reach other audiences on a more personal level, meaning that to make significant progress marketers must figure out which influencers are right for their customers and focus on them.
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Facebook changed its 10-year-old logo yesterday—and not a lot of people noticed.
Facebook is now offering a new video ad pricing structure, according to a report in The Wall Street Journal.
Now, advertisers only have to pay for video ads that have been viewed for at least 10 seconds.
Online event company ON24 has named Joe Hyland as its new CMO. He succeeds Ken Robinson, who was hired just earlier this year. Before Robinson, the role had been vacant since December 2013.
Microsoft and AOL have inked a deal that puts AOL in charge of the majority of display ad sales for Microsoft. Additionally, in a 10-year agreement, Microsoft's Bing will now power search and search advertising across the AOL portfolio of sites.