At Internet Week: Motorola's Conrado says CMO-CIO alignment puts the customer first
New York—How the IT department is structured and aligned within an organization affects strategy and customer-centricity more than anything else, said Eduardo Conrado, senior VP for marketing and IT at Motorola Solutions, during his keynote address on Monday at the Ad Age and BtoB Marketing+Technology Summit. The half-day event was held as part of Internet Week New York.
CMO role shifting with advent of digital marketing tools
As customer relations becomes more of a priority in today's business environment, technology that gives marketers a clearer picture of the customer is shifting the CMO's role in the organization, according to a report from analytics software provider SAS and the Economist Intelligence Unit.
Mozilla delays plan to block third-party cookies on Firefox browser
Mozilla announced it is putting controversial plans to block some third-party cookies by default on its Firefox browser on hold. Instead, the company is giving users the ability to activate the function by choice.
Yahoo to buy microblogging platform Tumblr
Yahoo has agreed to buy microblogging platform Tumblr for $1.1 billion in cash, according to a Wall Street Journal report. The acquisition is indeed a feather in the company's cap, which has been looking for ways to generate more ad dollars, while playing catch-up to social publishers offering innovative ad products.
Spotlight on… 5 tips for creating compelling B2B banner ads
For all the kvetching about banner ads, online display advertising is an essential part of the marketing mix for many B2B companies.
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More news from across the World Wide Web...
> Content Marketing Institute suggests next-wave content creation strategies for the end of the online ad era.
> Business 2 Community gives a rundown of the B2B buying cycle and how to influence it.
TOP HEADLINES
B2B marketers need to get with the mobile program
One of the most astonishing findings from a recent Adobe survey is almost half of digital marketers (45 percent) said their organizations don't have a mobile-optimized site or mobile application.
Marketo makes big splash on markets
Marketo made a big splash Friday when it entered the market, closing at 78 percent above its opening price of $13 per share.
Silverpop data upgrade offers clear view of B2B customer
Digital marketing technology company Silverpop has added Universal Behaviors data tracking to its Engage marketing automation software, enabling B2B marketers to use multiple data sets to create a single view of the customer.
Twitter to buy data analytics startup Lucky Sort
Twitter's acquisition of data startup Lucky Sort could make the social network more attractive to advertisers by giving deeper insights into user tweets and where to place ads. Financial terms of the deal were not disclosed.
Pinterest adds improved mobile search functionality, notifications and mentions
Pinterest, working hard to make its platform more mobile-friendly to its users, released a slew of updates for iOS and Android including better search functionality, push notifications and more mention capabilities.
Google+ aims to level playing field with Facebook, Twitter
Google+ has never really gained much traction with users. But at the tech giant's annual I/O developer conference this week, Google made announcements of several updates to lure users to its social networking platform.
