VentureBeat sizes up email marketing providers

Small- and mid-sized companies now can afford many of the bells and whistles that have driven enterprise-level email marketing programs, according to researchers at VentureBeat. The trick now is to find the platform that is the right fit.


Vidyard and SnapApp offer interactive video platform

Marketing platform providers Vidyard and SnapApp have entered a partnership that allows B2B marketers to integrate interactive tools such as quizzes, calculators and contests directly into video content. The embedded tools provide trackable, measureable opportunities for audience interaction at a time when marketers are boosting their spending on video.


Mozilla advertisers will soon be able to target prospects based on their Firefox browsing habits

Mozilla has unveiled its "Suggested Tiles" ad platform, which enables marketers to serve targeted ads to Firefox users.


USPS launches multichannel campaign 'Watch Us Deliver'

The U.S. Postal Service launched an integrated marketing campaign today called "Watch Us Deliver," designed to promote Priority Mail.


Madison Logic launches B2B account-based marketing suite

Madison Logic, a provider of B2B marketing services, has launched an account-based marketing suite.