Editor's Corner

  • Keeping on top of social marketing and advertising

    I'd like to start this off with an introduction—I'm Patrick Gorman, FierceCMO's new editor, and this is my first "Editor's Corner." In my first few weeks here with FierceCMO, social network bigwigs such as Facebook and LinkedIn made headlines announcing new services and options for marketers and advertisers looking to connect with their audiences.

Building an emotional connection with B2B consumers

Humanizing your B2B brand and developing an emotional connection with an audience may not be the easiest concepts for B2B marketers to embrace, but the benefits that go along with succeeding can make that work well worthwhile.

Incorporating B2C marketing tactics yields benefits

B2B marketers are finding success connecting with customers using some very B2C-like tactics—after all, B2B consumers are still consumers in the big picture, and many lessons can be learned from how successful consumer brands engage with their customers.

Mobile ad spending to eclipse desktop in 2015

For the first time, spending on mobile advertising will surpass spending on desktop ads, according to new data from eMarketer. eMarketer is predicting that advertisers will spend $30.45 billion on mobile advertising in 2015, while desktop advertising spending will fall to $27.67 billion—down from $30.54 billion in 2014 and its 2013 high water mark of $32.36 billion.

YouTube to roll out subscription services this year

YouTube will reportedly be offering two subscription-based services before the end of the year—the Music Key streaming music video and audio service, in addition to an as-yet unnamed, ad-free subscription service that will allow users to download videos.

Google Chrome now blocking Flash ads

Adobe's Flash took another big hit yesterday as Google's Chrome browser began blocking Flash-based ads in favor of HTML5.