• HP looks to the customer to develop, market new suite of enterprise mobile devices

    The mobile "Bring Your Own Device" (BYOD) revolution is giving many B2B marketers an opportunity to rethink how they do business and to develop new solutions. Tech company Hewlett-Packard has seen the writing on the wall and introduced last week a new collection of tablets, hybrids and ElitePads designed for the mobile workforce.

New Facebook ad tool designed to measure 'lift' rather than clicks

Facebook has introduced a tool designed to help marketers determine whether their advertising on the platform is driving people to buy their products or services.

Forrester: B2B marketers to boost budgets this year

B2B marketers are pretty bullish this year—so much so that 51 percent are boosting their marketing budgets by, on average, 6 percent, according to a new report from Forrester Research.

GoDaddy pulls Super Bowl ad after criticism from animal rights advocates

It has not been all puppies and rainbows this morning for GoDaddy. Instead, following the debut of its Super Bowl ad yesterday featuring a puppy being sold online, the website domain company is in the dog house with animal rights advocates.

Twitter launches native video tools, private group messaging

Twitter has introduced native video tools and group messaging.

Unilever to review media buying and planning

Unilever, a provider of packaged consumer goods to retailers, is set for a review of its media buying and planning, according to a report in Advertising Age.