Marketers have been leveraging online video to connect with audiences, but savvy video marketers are tying video initiatives into deeper strategies.
Call attribution company DialogTech and lead gen platform PX have teamed up to give affiliate marketers the ability to leverage pay-per-call strategies.
Pitney Bowes has tapped Aria Systems’ cloud-based monetization platform as the key billing and monetization component for its new Commerce Cloud offering.
Cloud-based B2B enterprise work management solution provider Workfront and marketing performance management specialist Hive9 have announced an integration…
The worlds of SEO and content marketing technology are coming together, as ScribbleLive has acquired enterprise SEO platform Linkdex for an undisclosed amount.
The DMA has announced a new group of media buyers, ad sellers and cross-device identification solution providers focused on solutions to marketing challenges.
For many B2B marketing teams, the bulk of their budgets for 2017 will be spent on campaign planning, content creation and paid advertising.
Marketing organizations have embraced marketing automation and technology solutions but are still working on fully integrating the systems they have in place.
Email marketers are always looking to get recipients clicking on their messages, but ending up in the “read later” folder isn’t the worst thing that can happen.
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