Editor's Corner

  • FierceCMO adds a twist of mobile!

    We'd like to introduce you to the new, revamped FierceCMO! The marketing landscape is constantly evolving, and FierceCMO is evolving right along with it. This week, we welcome readers from our sister publication FierceMobileMarketer into the FierceCMO fold.

The benefits of B2B blogging for marketers

Blogging can yield benefits for B2B marketers and businesses beyond the content they provide to readers—SEO strategy, lead nurturing and social marketing strategy can all see a boost from a properly run blog.


Why the future is bright for B2B marketing

The challenge of engaging with today's digitally-connected customer, the rise of connecting with buyers on an individual level and the new opportunities that marketing personalization open up to marketers are among the reasons why the future is bright for B2B marketing, according to Salesforce Marketing Cloud SVP and GM EMEA Paul Smith.


Homepage segmentation pays off for Abila

B2B software solutions developer Abila has leveraged homepage segmentation tactics to increase the amount of time customers spend on its website—and to drastically reduce bounce rate.


Report: Mobile video consumption is growing

Mobile video is quickly taking over as the dominant format for viewers, and it's on marketers to make sure video content and advertising is viewable across all platforms and devices.


B2B marketing trends on tap for 2016

The rise of mobile, increased spending on content marketing efforts, harnessing social media data, and leveraging marketing tech solutions in new, innovative ways are among the B2B marketing trends to keep an eye out for in the year ahead.