Industry Voices

  • Navigating the new customer journey

    When Gartner first forecasted that by 2017 the CMO would be spending more on IT than the CIO, it reinforced the changes we were seeing in Cisco's business and across the tech landscape. As a result, we needed to redefine marketing's role and transform our marketing organization. 

Adobe rides atop Forrester's Wave

Adobe is the leader in the rapidly growing enterprise marketing software industry, beating out seven of its rivals, according to the latest Forrester Wave report focusing on enterprise marketing suites.

Can Facebook's Rooms work for B2B brands?

Facebook is going old-school with the introduction of standalone app Rooms. The new service, reminiscent of 90s-era chat rooms, enables users to create discussion boards focused around a topic of interest. The question is whether B2B brands will be able to leverage them to reach customers and prospects.

Google's DoubleClick launches 13 new creative tools

In an effort to make it easier for advertisers to pair good creative along with their effective media buying strategies, Google's DoubleClick has rolled out 13 new Creative Solutions tools.

DMA appoints Hutter as VP of communications

Right before the kickoff of its annual trade show, the Direct Marketing Association named Lindsay Hutter as senior VP of communications. She succeeds Stephanie Miller, who is now a partner with brand and marketing technology strategy company TopRight Partners.

Facebook revamps its PMD program to make it easier for marketers to find partners

Facebook announced it was rebranding its Preferred Marketing Developer program (PMD) to Facebook Marketing Partners early next year. But that wasn't the only change announced.