Editor's Corner

  • Does the marketing and advertising industry have a gender-bias problem?

    I got some news in my inbox Monday that stunned me: Just one-third of CMOs are women. I was even more disturbed to find that the number is high when compared to other C-suite roles. But this is not a time for the marketing and advertising industry to rest on its laurels: We can do better.

Google launches Inbox, a new approach to email

Google is reimagining email. The company announced the launch of Inbox, an Android app that unites email with other communications, including reminders, bundles similar email messages and draws attention to important messages.

CMO Council: Having a documented marketing technology strategy boosts business, marketing performance

Taking ownership of digital marketing technology helps CMOs improve business and marketing performance, according to a new study from the CMO Council and Tealium.

IAB: Digital ad spending tops $23B, a new all-time high

U.S. digital advertising revenues are sky-high, reaching $23.1 billion in the first half of this year, according to the Interactive Advertising Bureau's latest ad forecast. The "landmark high," which represents a 15 percent rise over 2013's first-half ad revenues of $20.1 billion, is being driven by mobile growth.

MailChimp's new app lets marketers create email newsletters with an iPhone

On-the-go newsletter creation is now a snap thanks to MailChimp's new Snap app. The app lets iPhone users skip the normal interface to create photo-based email newsletters.

Report: Yahoo may be in talks to acquire video platform BrightRoll

Brimming with cash it made from the initial public offering of Alibaba Group Holding, Yahoo has signaled that it is set to acquire even more companies. And the next one might be video platform BrightRoll, according to a report in TechCrunch.