Content marketing strategy is becoming the responsibility of executives, though most content marketing teams are still lean and mean.

B2B marketers are leveraging LinkedIn Ads to help with demand generation as they look to connect with the social network’s huge business-minded audience.

A new study shows that while more organizations are prioritizing digital marketing strategies, most marketers are lacking in the digital skills department.

The “2016 Adobe Digital Marketing Survey” found that organizations that have reached digital maturity are leveraging data and analytics in more advanced ways.

Organizations that aren’t making the most of big data are inhibited by a lack of talent within their teams and organizational silos, according to a new report.

Leveraging social platforms to increase brand awareness and drive new leads are the top two goals for marketers on social, according to new data.

In the modern B2B ecosystem, buyers expect a B2C level of customer experience, so it’s imperative that marketers provide that high level of engagement.

Email marketers need clear subject lines, engaging content and calls to action, while focusing on key metrics like opens and clicks, according to a new report.