Industry Voices

  • Anarchy to order: Adolescence arrives for social channel management

    It's amazing to think that only five years have passed since a major wave of enterprises launched branded social media accounts to engage with customers and influencers. Now social channels have reached a level of maturity such that they should be reined in so that the practices applied are appropriate to drive what is no longer a cottage business.

3 tricks to turning customer churn into customer loyalty

It doesn't matter how static or steady your product may be, the audience you're marketing to is a dynamic group. New customers are coming, old customers are going, and marketers are stuck trying to make sense of it all.

Study: Email is top notification preference

Contrary to popular belief, email is not dead, according to a Message Systems survey. In fact, of those consumers that indicate a notification preference, the majority (50-plus percent) prefer email.

GoDaddy returns to Super Bowl for 11th straight year

GoDaddy is returning to the Super Bowl for the 11th straight year, this time trying to win business using…a cute puppy.

Twitter Offers lets B2B e-commerce companies tweet promotions to followers

Twitter has introduced a handy feature for B2B e-commerce marketers called Twitter Offers. Starting now, users will see deals from advertisers in their Twitter feed.

Spotlight on…EXelate's B2Bx data certified by BPA

BPA Worldwide has certified eXelate's B2B audience data, B2Bx. "B2B marketers can combine their first party data with B2BX third-party segments to extend the scale and effectiveness of...