Editor's Corner

  • Top 5 B2B marketing predictions for 2015

    It's that time of year again when jingle bells—and 2015 prediction lists—abound. I've looked into my crystal ball and am predicting five B2B marketing trends for next year. One thing that unites all these predictions is the increasingly important role connected consumers have in driving B2B business. 

Google tool designed to shed light on customer path to purchase

Google estimated that more than 65 percent of revenue comes from purchases with several sources, and 45 percent of revenue comes from purchases spanning several days. With numbers like those, how can a B2B marketer determine how and why a customer bought their product or service?

Infogroup expands B2B database Sapphire

Infogroup Media Solutions has launched a new Sapphire suite of products, which combines several Infogroup platforms into a one-stop shop for B2B marketers. The B2B database contains records on 140 million employees across all industries and includes multichannel contact information, demographic and firmagraphic selects for prospects in every industry.

IDG TechNetwork expands to China

IDG TechNetwork, a global ad network, announced it has expanded to China, following parent company International Data Group, which has been in that market for 34 years. The expansion will support data-driven marketing and premium programmatic buying to a portfolio of more than 60 Chinese language magazines, newspapers and websites.

IAB: Ad revenues hit $12.4 billion in Q3

U.S. Internet advertising revenues rose 17 percent in the third quarter compared with last year, hitting an historic high of $12.4 billion, according to the latest IAB Internet Advertising Revenue Report. It is the highest quarter ever, besting the record-setting revenues of the fourth quarter in 2013, which came in at $12.1 billion.

Facebook's Rooms adds an 'Explore' button

Facebook has made a small, but significant, update to its standalone app Rooms on iOS. The platform has added an "Explore" button to make finding rooms easier.