While marketers get to know their buyers and purchasing behaviors, many don't fully understand the emotional motivation behind the initial purchase.
Global content intelligence platform Conductor announced the launch of a new tool that offers a live feed of personalized recommendations for digital marketers.
Adobe Analytics has released new capabilities for its Analysis Workspace platform to enhance how users deliver, discover and visualize data insights.
According to a survey released by Magisto, millennial leaders at small and medium-sized businesses spend 58 percent of their marketing budget on digital media.
U.S. marketers' spend on paid search continued its downward trend, 4 percent year-over-year, in the third quarter, according to IgnitionOne.
People-based marketing is a must for most marketers in 2016, however, few agencies are able to recognize and engage consumers on every channel and device.
The Association of National Advertisers (ANA) unveiled a new initiative asking CMOs to create a unified leadership effort to transform the marketing industry.
Influencer marketing is growing in popularity, going from trendy to the norm, according to Shane Barker, digital strategist at Shane Barker Consulting.
In order to really drive ROI from video marketing campaigns, brands need to embrace a one-to-one model.
Dubbed the Experience Hub 2.0, the company's next-generation technology platform aims to give brands the "why" behind their data.