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  • FierceCMO invites you to join our LinkedIn Group

    You already know that LinkedIn is among the most powerful and effective social media platforms for B2B marketers, mainly because its business-focused user base speaks your language and is more likely to connect with B2B messages and topics. In response, our team has revamped the FierceCMO LinkedIn Group to create a new, buzzing online community.

Infogroup partners with Lotame, launches Audience Solutions

Big data and analytics provider Infogroup has partnered with cross-device data management platform Lotame and unveiled Infogroup Audience Solutions, a solution that provides marketers with a comprehensive omnichannel view of customers to help drive campaigns.

Survey: Content marketers need to work on sales enablement

Content marketing is great for generating leads, but a new survey shows that there is room for improvement for marketers once those leads have been passed on to the sales team.

Attribution still a big challenge for B2B marketers

Attribution for B2B marketing organizations continues to be an elusive and challenging concept, as the more complicated nature and longer timespan of the B2B sales process makes attribution tougher than in the B2C space.

Study: Predictive analytics drives B2B revenue growth

B2B marketing organizations that leverage predictive analytics tech solutions are seeing improved revenue growth and are more likely to have an effective demand generation process.

Oracle Marketing Cloud unveils account-based solutions

Oracle Marketing Cloud, a one-stop-shop platform for all things marketing tech, has unveiled new account-based marketing capabilities aimed at giving B2B marketers the ability to optimize targeting on paid media, more effectively engage target prospects, and simplify data management and integration.

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