EMC's Jonathan Martin: Video is a great vehicle for communicating your messages to different audiences
Jonathan Martin, CMO at data storage and cloud computing company EMC is having tremendous success in reaching CIOs with stunt videos. He sat down with FierceCMO to discuss how B2B marketers can leverage viral video effectively.
Glenn Gow is the CEO of a well-known marketing firm, Crimson Marketing, headquartered in Silicon Valley. So how does this Harvard MBA alum find the focus and determination to drive change? By meditating and taking care of himself.
As the martech landscape explodes and marketers rely increasingly on technology to help them crunch data to reach customers, having a cooperative CMO-CIO relationship is critical for success.
At some point in time, somewhere between the extinction of the dinosaurs and the Industrial Revolution, radio was probably a great way for B2B marketers to reach their target audience. But in the new millennium, there are more effective ways to get your message across. That's the problem Robert Half ran into with its "Bob from Accountemps" radio campaign, which featured the titular everyman temp who swoops in and saves the day.
While technology company Lenovo is well-known for its consumer laptops, it also has a thriving B2B business. Because its website is overwhelmingly consumer focused, Lenovo created a separate set of B2B sites within Lenovo.com to funnel its customers to the right place.
With the Sweet 16 in full swing, people across the country are enjoying the height of March Madness. Whether your bracket's been thoroughly busted by now, or you're one of the chosen few whose picks have weather the storm thus far, the broad appeal of the NCAA Men's Basketball Tournament could have a thing or two to teach you about competition in the workplace.
What makes March Madness unique among sporting events is that its allure isn't limited to just basketball fans, or for that matter even to sports fans. Stats masters and mascot pickers alike love filling out brackets to see how they do, and for SPLICE Software Marketing Coordinator Mo Waja it comes down to something central to running a successful business or marketing department.
"People are competitive by nature, and in few places is this more clear than in business," he said. "Ambition is a force that drives employees to excel, to grow, to seek commendation and advance in their career. That said, sometimes that ambition is a fire that needs to be stoked–and this is where gamification comes into play."
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