Editor's Corner

  • FierceCMO invites you to join our LinkedIn Group

    You already know that LinkedIn is among the most powerful and effective social media platforms for B2B marketers, mainly because its business-focused user base speaks your language and is more likely to connect with B2B messages and topics. In response, our team has revamped the FierceCMO LinkedIn Group to create a new, buzzing online community.

Supercharging B2B newsletters for maximum impact

B2B e-newsletters can be a very effective way for marketers to keep their audience of customers and prospects informed of what's happening within their organization or industry, but segmenting email lists to target those newsletters to the right recipients is a step that is often overlooked.

Working with CIOs to boost B2B social marketing performance

Social marketing is an important cog in modern B2B marketing operations, as it serves to reach out and communicate with prospects and customers in a more casual way than traditional marketing messaging.

Freshdesk unveils new CRM platform

Cloud-based customer engagement software developer Freshdesk has jumped into the customer relationship management game with a new CRM platform aimed at "high-velocity" organizations.

B2B lead responses should be appropriate and informed

B2B marketers are always focused on generating new leads, but the tactics used when contacting new leads should be considered carefully. If marketers are too pushy or reach out to leads with inappropriate information, that lead may simply write off any future communications from that organization.

The value of lead qualification for emerging companies

Emerging B2B companies are often challenged when it comes to generating qualified leads to target, but that doesn't mean they don't value lead qualification.