Editor's Corner

  • FierceCMO adds a twist of mobile!

    We'd like to introduce you to the new, revamped FierceCMO! The marketing landscape is constantly evolving, and FierceCMO is evolving right along with it. This week, we welcome readers from our sister publication FierceMobileMarketer into the FierceCMO fold.

How Google's Accelerated Mobile Pages will impact ads

Google this week announced the launch of Google Accelerated Mobile Pages (AMP), an offering aimed at loading content more quickly on mobile devices that will go up against Facebook's Instant Articles and Apple's News app.

Facebook Lead Ads integrates directly with CRMs

Facebook's Lead Ads offering that launched earlier this year is now available to everyone, giving marketers the ability to directly integrate Facebook data with CRM partners including Salesforce, Marketo, Eloqua, Sailthru, Maropost and Driftrock.

Verizon merging its mobile customer data with AOL sparks privacy concerns

Verizon will be merging its mobile customer data with AOL in a move that may confirm what many believed to be a driving factor behind Verizon's acquisition of AOL earlier this year.

Study: B2B marketing, sales still struggling to get on same page

While B2B marketing and sales teams recognize the importance of communication and working together, getting the two sides to work in a cohesive way has proven to be a challenge, according to a new study on sales enablement from Heinz Marketing and Highspot.

Vidyard acquires Switch Merge, unveils video personalization solution

Video marketing and analytics company Vidyard has acquired video personalization platform Switch Merge and announced a new one-on-one video personalization solution.