In a recent study by CMO Council, 35 percent of marketers said that their companies have a data strategy in place, but it is not embraced by the entire team.
The feature allows sales teams to read a potential consumer's digital body language before engaging so that the conversation can be tailored and most…
In a recent study, 83 percent of brand marketers said connecting with wider culture is important, and 71 percent said they seek to contribute to culture.
Zendesk has launched new products that create more personal connections between customers and organizations through customer intelligence and deeper analytics.
Cross-channel marketing attribution software provider Visual IQ has acquired Refined Labs, a German attribution and customer journey analytics provider.
While marketers get to know their buyers and purchasing behaviors, many don't fully understand the emotional motivation behind the initial purchase.
Global content intelligence platform Conductor announced the launch of a new tool that offers a live feed of personalized recommendations for digital marketers.
Adobe Analytics has released new capabilities for its Analysis Workspace platform to enhance how users deliver, discover and visualize data insights.
According to a survey released by Magisto, millennial leaders at small and medium-sized businesses spend 58 percent of their marketing budget on digital media.
U.S. marketers' spend on paid search continued its downward trend, 4 percent year-over-year, in the third quarter, according to IgnitionOne.