CMOs and marketing managers can find marketers who bring value to their organizations by focusing not only on specialized skill sets but also on soft skills.
Personalized digital advertising and marketing platform Jivox has introduced features that make it easier to create and deliver personalized video ads at scale.
Social media users are more likely to buy from brands they follow – but they also have no problem unfollowing brands that post too much.
Act-On software has unveiled a new partner program for B2B marketing agencies to set themselves apart as a go-to resource for winning campaigns and strategies.
Marketers have been leveraging online video to connect with audiences, but savvy video marketers are tying video initiatives into deeper strategies.
Call attribution company DialogTech and lead gen platform PX have teamed up to give affiliate marketers the ability to leverage pay-per-call strategies.
Pitney Bowes has tapped Aria Systems’ cloud-based monetization platform as the key billing and monetization component for its new Commerce Cloud offering.
Cloud-based B2B enterprise work management solution provider Workfront and marketing performance management specialist Hive9 have announced an integration…
The worlds of SEO and content marketing technology are coming together, as ScribbleLive has acquired enterprise SEO platform Linkdex for an undisclosed amount.
The DMA has announced a new group of media buyers, ad sellers and cross-device identification solution providers focused on solutions to marketing challenges.