Creative Corner

  • GE launches a big idea with the help of 'Brilliant Machines'

    General Electric has always had big ideas, whether it was producing the first U.S jet engine in the early 40s or making talking trains a reality today. But while cooking them up in a lab is one thing, taking them from topics of conversation for people in lab coats to people in blue jeans is quite another.

IAB: Mobile cannibalizing spending on other channels

As mobile marketing continues its rapid growth, spending on other channels is being cannibalized to support that growth, according to a new study from the Interactive Advertising Bureau.

Lattice Engines rolls out predictive analytics app to boost B2B account-based efforts

Lattice Engines announced the launch of a new predictive analytics app, which is designed to boost B2B account-based marketing efforts.

EMarketer: Facebook, Twitter leave Google, Yahoo behind in display ad market

The U.S. display ad market is experiencing a sizeable social shift. As Google and Yahoo's display ad market share continues to recede, Facebook and Twitter revenue continues to climb, according to eMarketer.

Johnson & Johnson, Google team up to create surgical robots

Pharmaceutical and consumer packaged goods manufacturer Johnson & Johnson announced that it is partnering with Google to develop robots that can assist surgeons in the operating room.

Comcast triples size of social customer service team

Comcast is still trying to undo the damage caused by recent high-profile customer service snafus. So in an attempt to fix its image as the 2014 Worst Company in America, this week it announced that it is tripling its social customer service team.