To stand out from the crowd and rise above competitors, B2B marketing leaders must realize they can't do it all alone. Our picks for this year's list of 15 outstanding CMOs have that in...
It's amazing to think that only five years have passed since a major wave of enterprises launched branded social media accounts to engage with customers and influencers. Now social channels have reached a level of maturity such that they should be reined in so that the practices applied are appropriate to drive what is no longer a cottage business.
Having a brand that's stood the test of time for nearly 90 years is a benefit many companies would envy, but it comes with its own set of challenges. Caterpillar found that out when it came time to revamp its marketing strategy.
Do you ever feel like your calendar is running you instead of the other way around? Ever get agitated due to too many competing priorities and super tight deadlines but not enough time? Or have restless nights thinking about your version of the TPS report? If you've answered yes to any of these questions you are living with stress.
According to the U.N., occupational stress is a global epidemic. Our response to the stressors around us has a lot to do with our happiness and productivity levels at work. We may get sick, depressed and burn out; and according to Gallup-Healthways research, companies miss out on $300 billion per year due to lost productivity among unhappy workers in America.
Grabbing attention in a crowded inbox is hard enough at the best of times. During the holidays the competition is even stiffer as B2C emails bombard everyone. So what's a B2B marketer to do?
There isn't much to work with when it comes to getting customers to open emails, and that's a double-edged sword. On one hand, having only the from name, subject line and preheader text to manipulate doesn't present many options. On the other, it allows you to limit the scope of your changes. Making sure you've honed each aspect of what a prospective client sees in their inbox is crucial, especially when holiday shopping deals are flooding in.
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It's that time of year again when jingle bells—and 2015 prediction lists—abound. I've looked into my crystal ball and am predicting five B2B marketing trends for next year. One thing that unites all these predictions is the increasingly important role connected consumers have in driving B2B business.
Google estimated that more than 65 percent of revenue comes from purchases with several sources, and 45 percent of revenue comes from purchases spanning several days. With numbers like those, how can a B2B marketer determine how and why a customer bought their product or service?
Infogroup Media Solutions has launched a new Sapphire suite of products, which combines several Infogroup platforms into a one-stop shop for B2B marketers. The B2B database contains records on 140 million employees across all industries and includes multichannel contact information, demographic and firmagraphic selects for prospects in every industry.
IDG TechNetwork, a global ad network, announced it has expanded to China, following parent company International Data Group, which has been in that market for 34 years. The expansion will support data-driven marketing and premium programmatic buying to a portfolio of more than 60 Chinese language magazines, newspapers and websites.
U.S. Internet advertising revenues rose 17 percent in the third quarter compared with last year, hitting an historic high of $12.4 billion, according to the latest IAB Internet Advertising Revenue Report. It is the highest quarter ever, besting the record-setting revenues of the fourth quarter in 2013, which came in at $12.1 billion.
Facebook has made a small, but significant, update to its standalone app Rooms on iOS. The platform has added an "Explore" button to make finding rooms easier.