Editor's Corner

  • 5 priorities for the B2B CMO and her team

    These days, you can't go to a conference, read a marketing publication or speak with colleagues without hearing about the incredible change going on in the B2B marketing industry. In response, B2B CMOs and their marketing teams are being told that they must adapt or become irrelevant.

Twitter introduces app install ads

Just like Facebook, Twitter is doubling down on its mobile strategy. The social network announced that it will now, also like Facebook, offer app install ads to advertisers.

SlideShare launches its first-ever native app

LinkedIn's SlideShare, a presentation-sharing site targeted to business professionals, has introduced its first-ever native mobile app.

Google+ officially rolls out ad unit that lets advertisers turn content into display ads

Google+ is rolling out an ad unit that it has been testing since December that lets marketers turn content into display ads.

Kenshoo: Social beats search in growth, but not clicks

Kenshoo released its "Search and Social Snapshot: Q1 2014" this week, and while paid search advertising is still top of the heap when it comes to ad spending, social is showing rapid growth below it.

Digital out-of-home spending not far behind display

The rapid rise of digital spending usually grabs all the headlines. However, one channel, digital out-of-home video, is also one of the best performing channels, according to the Digital Place Based Advertising Association.