A new study from the CMO Council shows that marketers are facing challenges in personalizing interactions with customers, creating real-time interactions, and shaping customer journeys and outcomes.
HubSpot came out on top in a recent survey of marketing automation solutions in both user satisfaction and overall market presence.
The "Winter 2016 Marketing Automation Software Grid" report from G2 Crowd leverages customer satisfaction data reported by authenticated users and vendor market presence determined from social and public data, then combines the scores to categorize each software solution as a Leader, High Performer, Contender or Niche.
HubSpot, Pardot, Act-On, Marketo, Oracle Eloqua and iContact Pro were named Leaders in the report, receiving strong customer satisfaction scores with a large market presence. A total of 14 companies, including LeadSquared, Autopilot and Salesfusion were ranked as High Performers.
Marketers who leverage predictive analytics tech solutions can put themselves in a better position to connect with buyers at specific points in the customer journey—not just the earliest stages of the funnel.
The "How Predictive Marketing Analytics Boosts B2B Business Performance"report from Forrester Consulting on behalf of EverString polled 150 U.S.-based B2B marketers on how predictive analytics is impacting their businesses.
The survey showed that predictive marketing and analytics use correlates with revenue growth, and predictive marketers are 2.9 times more likely to report revenue growth rates at higher than the industry average than those who don't use predictive solutions.
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