Editor's Corner

  • FierceCMO invites you to join our LinkedIn Group

    You already know that LinkedIn is among the most powerful and effective social media platforms for B2B marketers, mainly because its business-focused user base speaks your language and is more likely to connect with B2B messages and topics. In response, our team has revamped the FierceCMO LinkedIn Group to create a new, buzzing online community.

SiriusDecisions: Past relationships have huge effect on B2B buying decisions

The importance of maintaining good customer experiences after a purchase is made is critical for B2B marketers, and new research from SiriusDecisions underscores that thinking.

Seismic secures $40M in funding for sales enablement tech

Enterprise sales enablement and content management software developer Seismic has secured $40 million is Series C funding in a round led by global growth equity firm General Atlantic.

Mintigo, Madison Logic team up to power account-based tactics

Predictive marketing and sales tech firm Mintigo and data-powered B2B demand gen solution provider Madison Logic have announced a partnership to provide marketers with improved predictive account-based marketing tech solutions.

Demandbase to acquire data science specialist Spiderbook

B2B account-based marketing tech developer Demandbase has entered into an agreement to acquire data science company Spiderbook in a deal that was announced this week.

Google AdWords changes focus on mobile-first campaigns

Google this week unveiled its plans for the future of Google AdWords and its Display Network, and they are decidedly mobile-first in their approach.