Buyers are looking for substantive information from B2B marketing content, but marketers are more focused on hyping their own offerings, according to new data from The Economist Group and peppercomm.
Social media management platform Hootsuite has introduced a standalone iOS application for its Suggestions feature.
Suggestions enables brands to discover, share and schedule relevant content, the company said. The tool provides social marketers with a curated list of timely articles and blog posts they can share with followers that are catered to their interests and expertise.
B2B decision makers are going about their buying process more efficiently than ever. By the time they get in touch with someone in sales, most of the battle has already been fought. The marketing departments that reach buyers through less direct means are the ones who will win out.
Influencer marketing is no longer any great secret. Brands large and small have begun using their audiences to reach other audiences on a more personal level, meaning that to make significant progress marketers must figure out which influencers are right for their customers and focus on them.
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Allie Kline took over as CMO of AOL, Inc. at the beginning of the year, overseeing all global marketing strategy for AOL's corporate initiatives, advertising platforms and content marketing solutions group.
Last month, the brand rolled out an in-house content development studio called Partner Studio by AOL. Partner Studio gives advertisers access to AOL's open and unified content technology platform, which the company says makes managing a fully developed, cross-screen content marketing campaign simpler yet more effective than ever before.
Social network giants Facebook and Twitter can provide a great deal of value to B2B marketers, but in order to get the most out of these platforms marketing teams must come up with a plan to leverage them properly to maximize ROI.