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  • FierceCMO invites you to join our LinkedIn Group

    You already know that LinkedIn is among the most powerful and effective social media platforms for B2B marketers, mainly because its business-focused user base speaks your language and is more likely to connect with B2B messages and topics. In response, our team has revamped the FierceCMO LinkedIn Group to create a new, buzzing online community.

Google's AMP for Ads brings fast-loading mobile advertising

Google's Accelerated Mobile Pages debuted earlier this year, allowing publishers to bring fast-loading content to mobile devices, and now the offering is being expanded to the advertising realm.

Thought leadership can make big B2B impact

Thought leadership can mean a lot of things, and that somewhat nebulous definitions can leave the tactic overlooked by many B2B marketers who haven't come to grips with how it can positively impact their organization.

Teradata, Nuix team up to tackle unstructured data

Big data analytics company Teradata and global tech company Nuix have announced a partnership that will integrate the latter's platform with the former's analytics capabilities.

For B2B email, personalization is where it's at

Email marketing is a big deal for most B2B organizations, as it is a critical tool for engaging customers and prospects. But as email grows in status, personalizing those email messages is becoming more important, as generic emails can easily end up lost in cluttered inboxes – or worse, end up in the trash.

Report: Marketers positive about what's to come; budgets on the rise

Marketing professionals have a positive outlook on the future: More than half of marketers polled in a recent study believe their business will grow in revenue in the next few years and that the marketing function will grow in influence and power within their organization.

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