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Tips to help you make the most of your new Twitter profile page

Twitter marketers may have noticed that they were offered a prompt on the platform to update to the new profile page this week. Rejoice!

Google bringing mobile app install ads to Search and YouTube

Google is rolling out mobile app install ads to Search and YouTube, enabling advertisers to promote apps to users based on data the company already has on file.

Google Analytics now lets users see Web and app data in a single reporting view

To help marketers track customers across digital touchpoints, Google Analytics is now enabling users to see Web and app data in a single reporting view. "Now you can see all data you send to one...

Twitter's MoPub rolling out native ad units today

Twitter announced it will begin offering mobile native ads via MoPub, the mobile exchange it acquired last September, starting today.

Spotlight on….Javelin names Damron CMO

Omnicom's Javelin Marketing Group announced that it has hired Matthew Damron as CMO and senior VP-business development. Previously, Damron was CMO of medical device company Sonosite, a division...
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