Danish startup Snaplytics is a new analytics service for Snapchat that monitors activity on public, one-to-many communications, avoiding any Snapchat APIs.

In this week's reported earnings, Facebook announced that it continues to grow its ad revenues and user base across properties.

Promotions and loyalty solutions developer HelloWorld unveiled a new product that couples two app engagements into one product: promotions and push messaging.

Companies in 2016 are producing more content than ever, but that does not mean the content is having a greater impact on consumers.

The "State of the Connected Customer" looked at B2B and B2C customer expectations as the result of mobile and found that buyers are increasingly…

Zendesk has launched new products that create more personal connections between customers and organizations through customer intelligence and deeper analytics.

According to a Rakuten Marketing Insights Report, marketers relying solely on third-party analytics platforms are not realizing all earned Facebook revenue.

In a recent study by CMO Council, 35 percent of marketers said that their companies have a data strategy in place, but it is not embraced by the entire team.