Digital advertising revenues in the U.S. have reached an all-time high in the first half of 2016, increasing 19 percent over last year's record $27.5…

Retailers and brands are not necessarily seeing eye-to-eye on their marketing strategies, according to a new report from Netsertive and the CMO Council.

B2B marketers are striving to target customers and create more compelling content, versus focusing on the customer experience, according to new research.

The "State of the Connected Customer" looked at B2B and B2C customer expectations as the result of mobile and found that buyers are increasingly…

Promotions and loyalty solutions developer HelloWorld unveiled a new product that couples two app engagements into one product: promotions and push messaging.

According to a Rakuten Marketing Insights Report, marketers relying solely on third-party analytics platforms are not realizing all earned Facebook revenue.

In a recent study by CMO Council, 35 percent of marketers said that their companies have a data strategy in place, but it is not embraced by the entire team.

The feature allows sales teams to read a potential consumer's digital body language before engaging so that the conversation can be tailored and most…