Special Report

  • Effective CMO-CIO relationship central to B2B success

    As the martech landscape explodes and marketers rely increasingly on technology to help them crunch data to reach customers, having a cooperative CMO-CIO relationship is critical for success. However, while most will agree that this relationship is essential, CMOs and CIOs are not aligned. Our special report explores how to boost this vital partnership.

Google pays $25M for '.app' Web domain in ICANN auction

Google beat out other big brands like Amazon at this week's ICANN auction to nab the ".app" top-level Web domain. How was it able to do this you ask? By plunking down $25 million for it, the largest amount of money ever spent on a TLD, according to a report in Domain Name Wire.

Twitter enhances conversion tracking with two new features

Twitter has enhanced conversion tracking with two new features to give marketers more insight into their campaigns and better ability to judge ROI.

Google now automatically converts Flash to HTML5

Google announced that it will now automatically convert Flash display ads to HTML5.

'WSJ' launches campaign aimed at busy executives

Who's got time these days to read the paper? According to The Wall Street Journal, musician, designer Tory Burch and SAP CEO Bill McDermott do. The venerable business publication launched a global ad campaign this week starring those three as businesspeople and entrepreneurs who "Make Time" to read the Journal.

Want a better Google search ranking? Make your site mobile-friendly

Remember last year when Google hinted that your search rankings may take a hit if you fail to provide mobile-friendly sites? Well that day is coming: The company announced that beginning April 21, it will boost the search ranking of mobile-friendly websites.